Riding for the Disabled Association of Singapore (RDA) aims to enrich the lives of individuals with disabilities communicate through therapeutic horse riding.
The website does not effectively represent the value of donations nor does it make the donation process inviting or straightforward.
Under the guidance of Alistair Norris.
Focusing on the insights gained from interviewing potential volunteers, as well as those with experience with beneficiaries and their caregivers, this redesign aids to improve clarity in communication, increase engagement, and general organisation of information.
As this form of therapy is foreign to many, this page concisely informs potential volunteers, caregivers and beneficiaries about the sessions.
The benefits of the therapy has to be directly communicated and evidenced, in order to effectively encourage potential donors and volunteers to contribute.
RDA and their beneficiaries display strong care for their therapy horses, and new incoming beneficiaries benefit from getting to know the horses before their session.
The qualitative data collected from interviews was analysed in a structured manner, developing insights from identifying patterns and abstracting the information to form a testable hypothesis.
Easily digestable information to encourage contribution.
Because the lack of effective communication discourages contribution,
by condensing information and presenting it in an easily digestible way,
information is understood with less hassle and contribution is encouraged (increased ease of contribution process).
Sense of familiarity for a better therapy experience.
As a sense of familiarity can improve the therapy experience,
visual communication and presentation of information regarding the people and horses that they are working with,
help incoming beneficiaries to adjust and familiarise themselves, and existing beneficiaries to connect deeper with those they work with.
Concrete communication of positive impact to convince contributors.
As the positive impact on the beneficiaries are important to convince someone to contribute,
the positive impact have to be communicated clearly in concrete and indisputable manner to potential (and past) contributors,
such that contributors are better convinced and informed of the tangible positive impacts they are making.
