Personalised posters for each team, showing their star player in the style and energy that they bring, in order to communicate to the readers succinctly the individual unique qualities for each team.
Each team's analysis is personalised in the theme and style of the team, to give readers a sense of the qualities and values they embody.
Team Japan's uniform was given a proposed redesign, in the hypothetical event that they join the MLB as a contesting team.
I chose the teams which I felt had contrasting history, and represented different energy. There was the NY Yankees - tradition, LA Dodgers - sophistication, SD Padres - community, Miami Marlins - modern flexibility, LA Angels - grandness.
I focused my research on the logo, colours, jerseys, while keeping in mind the history and energy of the team that was communicated through these visual elements.
Quick sketches of my ideas allowed me to evaluate whether the poster layout achieved the aim of communicating the unique energy that each team embodies. It also allowed me to communicate my thought process and priorities in my documentation.
After researching on Team Japan, the 2024 World Champions, I decided on the key concepts of the redesign in alignment to their team values. Taking reference from existing marketing material, I got a better idea of what the team embodies: the Japanese dedication, discipline, and unity.
Minimal change was necessary for the logo: there was a only the need to shift the focus from the Japan origin of the team towards the Samurai aspect.
As for the jerseys, I took inspiration from the armour of samurais in the past, which had distinct plates across the shoulders and chest. Representing a new era of Team Japan, I redesigned with the goal of this alternative jersey to embody dynamism, formality and passion, while keeping to the team's values.
